上海展览业市场特征实证分析

An Empirical Analysis of the Character of Trade Show Market in Shanghai

本文以实地调研获得的第一手资料为基础,以上海主要展览场馆举办的展览会为研究对象,从展览业的行业类型、参展商和专业买家对展览会的认可度评价、影响展览市场的不同因素对市场影响的强度等方面,对上海展览业的市场特征进行了统计分析,并据此提出了改进和提升上海展览业的对策建议。

Based on the first-hand data collected from an on-the- spot investigation in Shanghai, this paper applied mathematical statistical method to analyze the market characteristics by studying the trade shows hosted by major exhibition centers in shanghai. The analysis was done in several aspects including industry types of the exhibition industry, evaluation of both exhibitors ＇ professional buyers＇ satisfaction, and the intensity of the impact of various factors affecting the exhibition market. The authors also suggested some countermeasures for improving the trade show industry in Shanghai.