电子商务环境下网络营销利弊的心理分析与运作机制

Mental Analysis of Network Marketing Gains or Losses and Operation Mechanism under E-business Environment

网络营销是基于Internet的通信网络基础设施环境下电子商务的组成部分,重点在交易前阶段的宣传和推广,为促成电子商务交易提供了支持,因此从消费心理学的角度探讨电子商务环境下网络营销的利弊与运作机制有着重要的意义。

Network marketing is part of E-business based on Internet communications network infrastructure, focusing on engaging in publicity and promotion before the stage of transactions, and providing support to facilitate e-commerce transactions. It has important significance to discuss network marketing gains or losses and operation mechanism under E-business environment from the perspective.