摘要
女性观众对于体育节目的收看需求,一直以来为业界所忽视。电视节目对于女性观众的这种需求的满足,将很有可能带动其他体育节目的收视,进而开创中国电视体育节目的新局面,并在更广泛的范围内影响中国女子足球事业的发展。因此,本文将结合心理学基础理论,从如何提高女性众的注意度、记忆度以及收视忠诚度等三个方面来探索中国电视体育节目的新模式。
Feminine audiences＇ demands on sports ＇IV program has been neglected by the television industry. If the television program can satisfy feminine audiences＇ demands, it will possibly raise the audience rating of the sports TV program, which surely will open up a new situation of sports program in China, and enhance the development of women＇s football industry in China in a wider range. Therefore, this article, combined with psychology basic theory, explores a new model of Chinese TV sports program form the aspects of improving feminine audiences＇ attention, memory and loyalty.
出处
《长春大学学报》
2008年第3期80-82,共3页
Journal of Changchun University
关键词
足球
女性观众
心理需求
football
feminine audience
psychological demand
