论人民网的舆论引导工作

Guidance of Public Opinions of People's Net

随着网络的兴起,新闻网站的舆论引导工作成为社会各方关注的焦点。作为国家的重点新闻网站,人民网一直致力于探寻在网络环境中如何有效地引导舆论,并在实践中取得了一定的成效。人民网舆论引导工作的成功之处在于:坚持政治家办网站思想,将引导舆论作为自己不可推卸的历史使命;遵循网络传播规律,凸显鲜明的网络特色和独特的人民网特色。

With the rise of Internet, the guiding role of news websites has become the focus of concern from different walks of people. As one of the most important national news websites, People＇s Net （www. people. com. cn） has been devoting itself to effectively guiding public opinions with great success in practice. Its success can be attributed to the following two-folds. Sticking to its political ideal, it regards, on the one hand, the guidance of public opinions by Internet as its duty-bound historic mission. And it respects, on the other hand, the laws of Internet communication and forms its own characteristics.