饭店管理研究中统计学方法的应用进展与思考——基于IJHM(《国际饭店管理》)的文献分析

Progress and Pondering over the Application of Statistical Methods in the Study of Hospitality Management——Based on the Literature Analysis of "International Hospitality Management"

本文对国外饭店管理具有权威影响力的刊物International Journal of Hospitality Management(IHM,《国际饭店管理》)所载文献的统计学方法的应用现状进行了回顾与梳理。统计学方法特别是多元统计方法整合已经成为饭店管理定量研究的主要研究方法。统计学方法主要应用于饭店人力资源管理、饭店业经营管理和饭店营销管理等几个重要的研究领域,并且统计学方法的选取与研究方向紧密结合。

The paper reviews and analyzes the application of statistical methods in recent essays published in the ＂International Hospitality Management＂, the most authoritative journal in overseas hospitality management. Statistical approaches, especially integration of multi-statistical method, have become the leading study methods in the quantitative study of hospitality management. They are mainly applied in some important study fields such as management of human resources, operation as well as marketing in the hotel. Moreover, the selection of statistical marketing should be closely associated with study orientation.