多市场接触与市场竞争行为--以中国民航运输业为例

Multi-market Contact and Market Competitive Conduct:A Case Study on China's Civil Aviation Transport

多市场接触竞争理论考虑了同一企业在不同市场的竞争行为的关联性,大量来自西方市场的研究证明多市场接触可导致企业在竞争中"相互容忍",降低市场竞争的激烈程度。参照这些研究方法,本文运用中国国内主要定期航线市场数据,计算出航线多市场接触指数,并进行回归分析。结果显示,尽管中国国内航线市场多市场接触程度较高,但对市场竞争的实际影响微弱。研究还发现管制制度是影响中国航空公司竞争战略的重要因素。

Theory of multi-market contact competition considers the interdependence of competitive conduct by the same enterprise in different markets. Quite a number of studies on western markets have proved that multi-market contact might lead to ＂ mutual forbearance＂ in competition, thus reducing intensity of market competition. By following Evans and Kesside, Singal etc ; the paper calculates multi-market contact competition （MCC） indices of airlines and makes regression analysis. The results show that MCC has very very slight impact on China＇s airline market performance although MCCs exist in a pretty wide spectrum. The study also finds that surveillance system is an important factor that affects competitive strategies of China＇ s airline companies.