大理论:党报理论宣传的理念创新

Mega-theory: an Innovation in Theoretical Dissemination by Party Newspapers

理论宣传是党报新闻宣传的重要组成部分。长期以来,对理论宣传的传播效果、受众需求等理论宣传中的规律性重视不够、把握不足。鉴于过去理论宣传中的一些认识误区,新时期党报理论宣传应树立"大理论"宣传理念,即党报理论宣传的内容不能仅限于政治理论,还应广涉政治、经济、法律、文史、社会等哲学人文社会科学的各个领域,建构一种大理论宣传格局,实现党报理论宣传的创新。

Theoretical dissemination is an integral part of the press publicity by the Party newspapers, but for a long time the effect of the publicity and the need of the reading public have been overlooked. In the new era of reform and opening - up, the idea of ＂mega - theory＂ should be formulated in the theoretical dissemination by the Party newspapers. That is, the contents of the publicity should not only cover political theory., but also the other branches of learning in humanities and social sciences, such as economy, law, literature, history and sociology.