中国网络广告的现状问题及对策

On the actuality problems and countermeasures of network advertisement in China

我国的第一个商业性的网络广告出现在1997年3月。十多年来,网络广告以其独特的优势迅速发展成为一种重要的广告形式。我国目前的网络广告正在经历快速发展的阶段,但由于存在一些问题,制约了其发展,本文对我国网络广告的现状进行分析,提出现阶段存在的问题,并提出促进网络广告发展的建议。

The first network advertisement for commerce in China came forth in March,1997.During the more than ten years, network advertisement with unique predominance has been developed rapidly as an important advertising form.But there are some problems existed restricting its development.This paper analyzed about the actuality,problems and countermeasures of network advertisement in China.