关于农产品品牌建设的思考

Consideration on Agriculture Products' Brand Construction

农产品品牌建设是发展现代农业的重要举措,它可以提升农产品的附加值,推进农业产业化经营,推动中介组织发展,但是在农产品品牌建设的过程中,品牌意识淡薄、一品多牌、宣传力度小、中介组织力量薄弱等问题值得我们思考。

The brand construct of agriculture products are an important measure to develop modern agriculture. It can promote agriculture products＇ additional value,carry agriculture industrial forward,push medial organizes forward. But in the course of agriculture products＇ construct,peoples＇ consciousness of famous brand is thin,one assortment has many brands,the propaganda of agriculture products is little,medium organizes are weak. These problems are warrant careful consideration for us.