旅游景区的主题化策划与路径选择——以温岭市石塘景区为例

Research on Thematic Planning and Route Choice of Tourism Areas——A Case of Shitang Scenic Spots

旅游是一种文化产业,旅游景区的持续发展需要进行主题化策划,突出景区的灵魂与主线,而主题选择取决于景区的地脉、文脉和人脉。在主题化策划过程中,以环境调查、提炼亮点、主题选择、主题项目策划为路径,确定旅游景区发展主题,并以浙江省温岭市石塘旅游景区的主题策划作实证分析。

Tourism was a cultural industry,the sustainable development of tourism areas needed thematic planning,to outstand their soul and mainline,the theme selection depend on the landscape ecology,context and human vein.With the environmental investigation,refining highlights,theme selection and project planning,the authors pointed out the development theme of the tourism areas in the course of thematic planning,and selected Wenling Shitang Tourism Scenic Spots as a typical case to study.