大学生出游障碍性因素分析--以西南民族大学为例

Analysis of Tourist Barriers of University Students——Illustration of South-west National University

以西南民族大学学生为例,通过抽样调查的方法对大学生旅游愿望强烈、但出游率不高的原因进行了研究。结果表明,制约在校大学生群体出游的主要障碍性因素分别是经济因素、学习因素和心理因素,分析其产生的关键原因为经济不独立和学习压力大。在此基础上讨论了解决的途径,为相关旅游行业拓展市场和开发旅游产品提供建议和参考。

University students had strong wish to tourism,but few of them could turn the wish into reality.Taking the students of South-west National University as a case,based on sample questionnaire survey and analysis,the conclusion was made in this paper that the tourist barriers of university students were the factors of economy,study and mentality,and the reason for this phenomenon lied in the independent of economy and the learning pressure.According to the analysis results,the paper tried to discuss the settlement,and provided some advice for tourism enterprises to exploit the tourism market and developed the new product.