浅析案例教学法在服务营销教学中的运用

Analysis on Using the Case Study in Service Marketing Teaching

案例教学法是一种与传统教学方法完全不同的教学方法，运用到服务营销的教学中，有利于培养学生主体性，增强学生学习主动性，培养学生创新能力。鉴于此，本文对案例教学法在服务营销教学中实施的各个环节作了深入探析。案例教学法是一项系统工程，每一环节都要做到精益求精，才能实现案例教学效果的最优化。

The case study is helpful to the students know the cases and understand theories, as well as have the skills of dealing with the real problems. The case study is one of the most powerful ways to learn the skills required to manage in services marketing. So, we have studied the process of the case study in services marketing on the base of our teaching. The case study is a systematic project. Therefore, we must keep improving our study in the process of the case study to realize the optimization of Teaching.