摘要
21世纪的四大朝阳产业之一旅游业已成为我国经济新的增长点。武汉是一个旅游资源大市,但旅游发展尚处于起步阶段。如何挖掘武汉旅游发展潜力,发挥旅游竞争力优势,是当前武汉急需思考和解决的问题。文中选择了迈克尔·波特的钻石模型,根据武汉旅游业的现状,从生产要素、市场需求、相关与支持产业、同业竞争四个方面对武汉旅游业竞争力进行了分析。在此基础上提出了提升武汉旅游业核心竞争力的建议。
As one of the four hoping estates, tourism becomes one of China＇s new economic points. Wuhan is still on a baby step in tourism business in spite of having great attractions and potential development in tourism. How dig Wuhan out to the surface and develop the superior tourism competitive force are challenges to the local government in Wuhan. This thesis chooses the ＂the Diamond Model＂ by the Michael Porter. And according to the status of Wuhan tourism, analyses the competitive power of Wuhan tourism from four main determinants which are factors of production, market demands, related and supporting industries, firm strategy and rivalry. Finally, the thesis presents some detailed and practical suggestions which could empower Wuhan a more competitive city in tourism.
出处
《商品储运与养护》
2008年第4期79-82,共4页
Storage Transportation & Preservation of Commodities
关键词
武汉
旅游业
竞争力
钻石模型
Wuhan
Tourism
Competitive Force
the Diamond Model
