数据挖掘和数据仓库在网络营销中的应用

The application of data mining and data warehouse in network marketing

在分析数据仓库和数据挖掘重要性的基础上,指出了数据挖掘的基本过程、数据挖掘的分类和应用,介绍了使用分类模型进行数据挖掘的应用实例,论述了实现原始数据到应用数据转换的方法。

On analysis of the importance of data mining and data warehouse, this paper points out the process of data mining, the application and catalog of data mining, introduces the application example of data mining, discusses the way to change primitive data into application data.