1From TVWF to AVMS:a short overview, European Commission, available on: http://ec.europa.eu/ avpolicy/reg/history/index_en.htm
2Audiovisual Media Services Directive (Directive 2007/65/EC), DIRECTIVES (61), the European Parliament and of the Council, December 11,2007,available on: http://eur-lex.europa.eu/LexUriServ/LexUfiServ.do? uri=CELEX:32007 L0065:EN:NOT
3Television Without Frontiers Directive , Article 10 ,the European Council, July 30,1997,available on:http:// eur-lex.europa.eu/LexUriServ/site/en/consleg/1989/L/ 01989L0552-19970730-en.pdf
4Audiovisual Media Services Directive (Directive 2007/ 65/EC), DIRECTIVES (63),the European Parliament and of the Council, December 11,2007,available on: http://eur -lex.europa.eu/LexUriServ/LexUriServ.do? uri= CELEX:32007L0065:EN:NOT
5Audiovisual Media Services Directive (Directive 2007/ 65/EC), Article 3g, the European Parliament and of the Council, December 11,2007,available on:http://eurlex.europa.eu/LexUriServ/LexUriServ.do?uri =CELEX: 32007L0065:EN:NOT
6Audiovisual Media Services Directive (Directive 2007/ 65/EC), Article 3f, the European Parliament and of the Council, December 11,2007,available on:http://eur- lex.europa.eu/LexUriServ /LexUriServ.do?uri =CELEX: 32007L0065:EN:NOT
7Audiovisual Media Services Directive (Directive 2007/ 65/EC), Article 3g, the European Parliament and of the Council, December 11,2007,available on:http://eur- lex.europa.eu/LexUriServ/LexUriServ.do?uri =CELEX: 32007L0065:EN:NOT
8Audiovisual Media Services Directive (Directive 2007/ 65/EC), DIRECTIVES (32,34,39),the European Parliament and of the Council, December 11,2007, available on:http://eur -lex.europa.eu/LexUriServ/ LexUriServ.do?uri=CELEX:32007L0065:EN:NOT
8J. Strain. Finding Place for Embedded Advertising without Eroding the First Amendment: an Analysis of the Blurring Line between Verisimilar Programming and Commercial Speech [J. Brigham Young University Journal of Public Law, 2009, (24).
9Eleanor Steyn. Product Placement-Beyond the U- turn J 1. Entertainment Law Review ( United Kingdom), Volume21, Issue 3, 2010.
10The European Parliament and of the Council. Audiovisual Media Services Directive ( Directive 2007/65/ EC)]-EB/OL2. http //eur-lex. europa. eu/LexUriServ/LexUriServ, do? uri - CELEX. 32007L0065 : EN : NOT, 2012-2-15.
