意向性旅游消费水平的相关与回归分析——以长沙市为例

A Correlation and Regression Analysis of the Intentional Standard of Tourism Consumption——A case study

意向性旅游消费水平是潜藏在人们意识里的客观存在,是潜在旅游市场研究的一个重要方面,探讨意向性旅游消费水平的影响因素意义重大。在长沙市区进行抽样调查获得相关数据,汇总得知长沙市居民意向性旅游消费水平较高。通过交叉分析进一步发现:意向性旅游消费水平与现实旅游消费水平正相关,意向性旅游消费水平与学历结构、家庭人均月收入正相关,而且在性别、年龄和家庭结构方面出现分异,但人口特征和现实旅游消费指标中对意向性旅游消费水平影响最大的是现实旅游花费、家庭人均收入、家庭结构和出游空间。

The intentional standard of tourism consumption exists objectively in people＇ s consciousness, and it is an important aspect of the study of potential tourist market. It is important to study main influencing factors of intentional standard of tourism consumption. We obtain data through a sampling investigation in Changsha city, as a result, the intentional standard of tourism consumption is high, and through cross analysis, we discover that it is correlated with realistic tourism consumption, and it is positively correlated with and the level of family income, too, but annual intentional expenditure of tour appears different on gender, age and family structure. Among them, realistic tourism consumption, family income, family structure and travel distance are more important influencing factors.