桂林文博资源旅游开发的ERMP研究

ERMP for Exploitation of Relic and Museum Tourist Resources in Guilin

随着城市旅游的日渐兴起,文博旅游在现代城市旅游中的作用和地位日益突出,逐渐成为展示城市独特历史文化,提升城市文化旅游吸引力的重要载体,但是文博旅游资源的开发却不尽如人意。文章在吴必虎关于区域旅游开发RMP分析模式的基础上,增加对区域环境的分析,提出文博旅游资源开发的ERMP模式,并据之从环境(En-vironment)、资源(Resources)、市场(M arket)和产品(Product)4个方面对桂林文博旅游资源开发进行研究,最后提出了桂林文博资源开发的6类主题旅游产品。

With the rising growth of morden urban tourism, the role and position of relic and museum tourism become more and more distinct in this proccese. In fact, it is becoming an important carrier for displaying the city＇ s unique history and culture and promoting its cultural tourism attraction. But the exploitation of relic and museum tourist resources is not satisfying. On the base of WU Bi-hu＇ s framework of RMP for regional tourism, this paper adds regional tourist environment and puts forward the ERMP framework. According to this, the paper analyses environment, resources, market and product of relic and museum tourist resources in Guilin city and puts forward six kinds of relic and museum tourist thematic product.