云南面向第三欧亚大陆桥旅游发展研究:基于旅游产品结构分析

Study on the Development of Tourism in Yunnan Oriented to the Third Eurasian Land Bridge:Based on the Analysis of Tourism Product Structure

随着第三欧亚大陆桥概念的提出,云南旅游业的发展将迎来广阔的市场,但从目前云南旅游产品构成来看,开拓第三欧亚大陆桥旅游市场还面临诸多问题。在对云南及第三欧亚大陆桥所涉及主要国家旅游产品结构状况分析的基础上,指出了云南旅游产品所存在的问题与不足,提出了开拓第三欧亚大陆桥区域旅游市场的对策措施,这对于促进云南旅游产品结构优化,加快云南旅游的发展具有积极的意义。

With the proposal of the concept of the third Eurasian land bridge, the development of tourism in Yunnan province will have a broader market. However, from the perspective of tourism product structure in Yunnan, many problems exist in the development of the tourism market oriented to the third Eurasian land bridge. Based on the analysis of the tourism product structure in the main countries concerning Yunnan and the third Eurasian land market, the paper points out the problems and deficiency of tourism products in Yunnan, and countermeasures on how to develop the third Eurasian land bridge tourism market are proposed. The results have significant meaning for optimizing tourism product structure and quickening the development tourism industry in Yunnan.