新经济时代的营销发展趋势

Development Trend of Marketing in the New Economy Age

世界经济的全球化和新经济的兴起,正改变着我们的营销环境。有鉴于此,文章主要从营销观念、营销策略、营销组织、营销管理、营销领域五个方面全面阐述营销的发展趋势。为我国的企业能迅速适应新环境,开创营销工作的新局面提供一些帮助。

The rise of the world economy globalization and the new economy is changing our marketing environment, in view of which, the article mainly explains the development trend of marketing from five aspects as marketing concept, marketing strategy, marketing organization, marketing management and marketing areas, offering some help for Chinese enterprises to quickly adapt to the new environment and open up new prospects in marketing.