3G时代的手机媒体与未来的期刊出版

Cell phone media in 3-G days and future publishing

从3G时代手机媒体的特点出发,分析其对读者的阅读行为与习惯的影响,提出了3G时代期刊界应彻底转变观念,处理好纸介质出版与数字出版、一般的数字出版与手机媒体数字出版的关系,开展传统出版与手机传媒间的整合,实现资源共享;建设各个类型的数据库,培育发展手机媒体的数字内容业务;创新商业模式,向特定读者提供个性化服务;加强内容资源的建设,提升期刊市场竞争力:为未来的期刊出版提供了新的思路。

Cell phone, as a new digital media and channel, will surely become the key to the digital publishing since after the industrialization of 3-G communicative technology. Based on the characteristics of this special media, the author first analyzes the reading behavior and habit of the audience, and then proposes to the publishing industry that it take a completely new concept in handling properly the relationships between the paper and digital publishing, the general digital and cell phone digital publishing. According to the author, the publishing today should integrate traditional and cell phone media so as to share the resources, build database of various kinds, and extend digital service of cell phone media. Creating new business patterns, providing different service for individuals, strengthening content resources are also suggested by the author for the publishing industry to increase its competition power in the market.