中国药学会所办期刊的整合与发展探讨

Integration and development of periodicals of Chinese Pharmaceutical Association

依据市场经济发展规律,分析中国药学会所办期刊的现状及其存在问题的原因,并提出其可持续发展的对策和思路,即改变管理体制,整合现有期刊数量,实行期刊集团化社会管理,进行期刊的市场定位与读者群定位,高效配置现有资源,强化服务意识,实现信息服务多元化,创办精品科技期刊。

This article proposes the healthy and continuous development solutions for periodicals of Chinese Pharmaceutical Association considering the journals＇ present situations and the existing problems. Marketing analysis was used to find the reasons of the existing problems. The proposed solutions are to change the management systems, integrate the existing periodicals, perform periodicals＇ collectivization management, analyze the market relationships between periodicals and readers, highly and effectively allocate existing resources, strengthen and improve services, realize diversified informational services, and create solutions and the development ideas for high -quality scientific periodicals.