摘要
茶叶主导品牌建设,许多重点产茶县市都将它作为重要的工作来抓。本文回顾了磐安县茶叶主导品牌建设的三个阶段,名茶、知名度、品牌,分析了茶叶主导品牌建设中的一些误区,指出了今后磐安县茶叶主导品牌建设的努力方向。
The present paper reviewed the development of leading tea brand, which was divided into three phases, i.e. famous tea, well-known tea and well-known brand. The mistakes in developing tea brand were analyzed. The aspects related to develop leading tea brand in Panan County were discussed.
出处
《茶业通报》
2008年第2期91-92,共2页
Journal of Tea Business
关键词
名茶
知名度
品牌
建设
famous tea
well-known tea
brand
development
