试论张家界市旅游业的升级

On the Upgrading of Tourism in Zhangjiajie City

最近五六年,张家界市国际旅游业发展取得了较大成绩,但还存在一些问题,需采取措施加以解决。要走内涵式发展道路,全面提升旅游产品和服务质量;实施产品和市场多元化战略;加快基础设施标准、规格提升的步伐;搞好城区建设与管理,树立良好城市形象。

In recent five or six years, the tourism in Zhangjiajie city has achieved a lot, but some problems still exist, counter measures should be taken; work hard do upgrade tourism products and service quality; carry out multi-strategy in products and markets; hasten the steps of building infrastructure criteria; perfectly construct and manage the city and establish a good image.