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企业开展绿色营销的问题与对策 被引量:1

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摘要 绿色营销在营销领域中的出现,始于20世纪70年代环保运动在全球的蓬勃兴起,其主要含义为企业营销应以不损害人类自身及人类未来需要为条件,在产品生命周期的全程,包括原材料、制造、运输、使用乃至消费之后废弃物的处置,都要做到节约资源(经济性)、有益或无害健康(安全性)、友好环境(清渚眭)等。其本质在于保护环境、合理利用资源,在充分满足消费者需求的同时,尽量减少对环境、资源的破坏,达到可持续性的企业营销。
作者 于卫东
出处 《现代乡镇》 2008年第5期42-43,共2页
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