鞍山旅游形象策划与传播

On the Designing and Spreading of the Tourist Image of Anshan

旅游业目前已经进入"处处都是潜在的旅游目的地,人人都是潜在的旅游者"的高速发展阶段。竞争的加剧导致了旅游业在经历了资源驱动、产品驱动后进入形象驱动的阶段,"形象就是势力和财富"。如何策划鲜明、独特、富有吸引力的旅游形象已经成为占领旅游市场制高点的关键。对于鞍山这个热点的旅游城市而言,策划和传播固有竞争力的旅游形象迫在眉睫。

Tourism is entering a high-speed-developing stage when all sites have become potential travel destinations and everybody is the potential tourist. Aggravation of competition drives the tourism into an image-driven stage after the resource-driven and product-driven stages. Image is strength and wealth. So how to mastermind a distinct.unique and attractive image has become the key point for dominating the highest point in the tourist market. As for Anshan, a new tourist city, designing and spreading a competitive tourist image is extremely urgent.