摘要
企业员工的价值观、信条、口号、作风、习俗礼仪等文化要素,需要不断地进行积极强化。将员工的感性认识上升到理性认识,将少数人的观念逐渐变为大多数员工的共识。只有这样,才能真正发挥企业文化的导向、凝聚、激励和约束功能,使企业在竞争中赢得持续的竞争优势。
the business enterprise employee's value, creed, slogan, style, custom rite etc. cultural main factor, need to be carry on constantly aggressive enhance. The understanding ascension of the em-ployee's sensitive faculty arrive reasonableness understanding, the idea of a handful of men gradual change into majority the employee's consensus. Only so, then can the direction of real exertive corporate culture, coagulate, encourage peace treaty bunch function, make in the competition the business enterprise win keep on of competitive advantage.
关键词
企业文化
观念
内容
方案设计
corporate culture
Idea
Contents
Project design