摘要
目前,我国很多企业开始把KPI应用到营销人员的考核上,但大部分企业以失败而告终。本文阐述了KPI的含义及作用、指出了区域营销人员KPI考核中存在的问题,并针对存在的问题提出了相应的建议,希望能对我国企业营销人员的KPI考核有所帮助。
Many enterprises have been running KPI evaluation to the regional marketing staff now. but few enterprises success by analyzing the problems in the KPI evaluation to the regional marketing staff. This paper offers some solutions and wish to give some help to the chineses enterprises.
出处
《武夷学院学报》
2008年第2期91-95,共5页
Journal of Wuyi University
关键词
KPI
区域营销人员
考核
KPI
regional marketing staff
evaluation
