期刊文献+

对“流氓软件”产业链的理论分析

An Analysis of Spyware Industry Chain
下载PDF
导出
摘要 "流氓软件"具有不同于一般产品的特殊性,其强制安装且难以卸载的特性使用户无法通过重复博弈中的选择行为形成对提供者的约束力。加上我国互联网领域法规缺失,行业自律乏力,在巨额利益的驱动下,"流氓软件"形成了一条处于"灰色地带"的产业链。从共享软件制作者到中间代理商及广告中介,再到最下游的软件幕后雇主和插件投放者,他们的共有信念被逐渐扭曲,行为日益失范,广大互联网用户深受其害。消除"流氓软件"的危害,仅靠市场力量的自发作用难以实现,必须尽快健全相关法律规范并严格执行,强化行业自律,重塑被扭曲的共有信念。 The relation between suppliers of spyware and internet users is different from that of general products. Its installation is coercive and its removal is very hard, so users can' t restrain suppliers by selection action through repeated games. In addition, this industry lacks laws and regulations, as well as self-discipline, so that, driven by profit, software makers, agents, employers and plug putters give up their belief, and act worse day by day. An industry chain of spyware in a “gray zone” has been formed and developing quickly and a large number of users have become the victims. We can' t wipe out Spyware only through the spontaneous effect of market strength. In order to purify internet industry, relevant laws should be formulated as soon as possible and they also should be carried out strictly. Moreover, enhancing the discipline force and remodeling shared brief are also very necessary.
作者 周彩霞
出处 《广东商学院学报》 2008年第3期26-31,共6页 Journal of Guangdong University of Business Studies
关键词 流氓软件 产业链 共有信念 spyware industry chain shared brief
  • 相关文献

参考文献7

二级参考文献40

  • 1Fombrun, C. J.. Reputation: Realizing Value from the Corporate Image[M]. Harvard Business School Press, Boston, MA, 1996.
  • 2Fombrun, C.J. ,and Rindova, V.. Who's Tops and Who Decides? The Social Construction of Corporate Reputations [R]. New York University, Stem School of Business, Working Paper, 1996.
  • 3Fombrun, C. J. , and Shanley, M.. What's in a Name? Reputation Building and Corporate Strategy[J]. Academy of Management Journal, 1990, 33(2): 233-258.
  • 4Fombrun, C. J. ,and Riel, C. V.. The Reputational Landseape[J]. Corporate Reputation Review, 1997, (1): 5-13.
  • 5Brady A.. Corporate Reputation and Sustainability: Creating Value by Unifying Two Disciplines[J]. Ethical Corporation Magazine, 2002, (9).
  • 6Kotha, S. , Rajgopal, S. and Rindova, V.. Reputation Building and Performance: an Empirical Analysis of the Top-50 Pure Internet Firms[6]. European Management Journal, 2001,19 (6): 571-586.
  • 7Hutton, J. G. , et al.. Reputation Management: the New face of Corporate Public Relations[J]. Public Relations Review , 2001, 27: 247-261.
  • 8Cravens, K. , et. al.. The Reputation Index: Measuring and Managing Corporate Reputation[J]. European Management Journal, 2003, 21(2):201-212.
  • 9Gray, E. R. and Balmer, J. M. T.. Managing Corporate Image and Corporate Reputation[J]. Long Range Planning,1998, 31(5): 695-702.
  • 10Deephouse, D. L. Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resourcebased Theories[J]. Journal of Management, 2000, 26: 1091-1112.

共引文献68

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部