信息网络时代下旅行社的发展

The Development of Travel Angencies in Information Network Era

旅游市场的高度竞争状态,使信息化成为我国旅行社未来发展的趋势之一。但是,由于观念和技术原因,我国旅行社在利用信息技术方面还存在种种问题,对于信息技术带来的意义还没有充分认识到。在经过充分考证基础上,结合我国旅行社利用信息技术的弊端,为信息网络时代的旅行社提供若干策略。

The high competition condition of tourist markets causes the informationization to become one of the trends that the travel agency will develop in the future in China. However, as a result of the idea and the technical reasons, the travel agency in China still exists various problems in the use of information technology, and the significance of information technology has not been fully recognized. After full verification and with the drawbacks of the use of information technology, a number of travel agency strategies have been proposed in information network times.