在感性消费时代中的创意包装设计

Creativity Packaging Design in Perceptual Consumption Time

为满足日趋差异化、多样化、个性化、复杂化的消费需求,包装设计在形式、色彩、造型和功能都有各种各样新的创意表现。通过对这个时代全球性创意包装的探讨、归纳和分析,使人们清楚地意识到创意包装设计对于感性消费时代的重要性,以及如何在设计中表现包装设计的创意性。

Packaging design is required to be creative inform, color, modeling, and function to satisfy the diverse, personalized, and complicated consumption need. The creative packaging design in the world was discussed, analyzed, and concluded. The importance of creative packaging design in perceptual consumption time was discussed. The ways to represent creativity in packaging design were put forward.