摘要
书籍的封面首先吸引读者的兴趣,是给予受众的第一印象,其视觉语言体现在图形、文字、色彩、印刷及材质等的运用中。从封面设计视觉语言的表达功能、内容的再现等方面来进行分析,探求视觉语言的创新。
Book cover can attract readers and gives first impression. The embodiment of visual language is in the application of graphic, character, color, printing, and material. The expression functions and content reproduction of visual language in cover design were analyzed and the creation of visual language expression was discussed. Key words：
出处
《包装工程》
CAS
CSCD
北大核心
2008年第6期203-204,208,共3页
Packaging Engineering
基金
浙江大学城市学院重点课程建设基金项目(581701)
关键词
封面设计
视觉语言
表达功能
books cover design
visual language
expression function
