焦作旅游纪念品开发战略研究

Research of Tourist Souvenirs Development Strategy in Jiaozuo

随着焦作旅游业的快速发展,游客对本地旅游纪念品的需求也迅速增加。发展旅游纪念品,能够延伸旅游产业链,促进地区经济发展。目前焦作的旅游产品发展还处于起步阶段,不能够最大限度地刺激游客消费,拉动地方经济发展。从旅游纪念品的生产到销售等一系列环节中,存在着许多问题,需要政府和企业共同解决。

With the rapid development in tourist trade, the demand of local tourist souvenirs is increasing rapidly. By the development in tourist souvenirs, the chain of tourist industry will be extended, and the local economy will be stimulated. The tourist souvenirs in Jiaozuo are not flourishing at present, it can not take the responsibility of encouraging the tourist to consume and stimulating the local economy. From producing to marketing of tourist souvenirs, there are many problems to be solved for the government and company.