Web挖掘在电子商务货源搜索中的应用

Application of Web Mining in Business Searching in Electronic Commerce

在电子商务环境下,货源信息的质量将直接影响企业业务经营水平。该文对电子商务环境下的货源信息搜索问题进行分析,提出以万维网为信息源,采用Web挖掘和信息检索技术设计实现货源搜索机器人的方法。该机器人内置元搜索引擎,可以扩大搜索范围,通过对搜索信息进行分析处理,从中发现有价值的货源相关信息。

In Electronic Commerce（EC） environment, the quality of business information directly affects the level of enterprise operations. This paper analyses the problem of business searching in EC environment, and proposes a method of building business searching robot using Intemet information source by means of Web mining technology and information retrieval theory. The robot can expand the search scope with built-in customized search engine. Through mining the search results, related valuable information about supply and sale can be found.