中西部地区民间文化产业化刍议

Discussion on Folk Culture Industry in Middle and West Area

我国广大中西部地区拥有丰富的民间文化资源,加快民间文化产业化进程对于中西部地区来说有着特殊而重要的意义。针对当前存在着的市场化程度低、市场运作水平低、品牌意识薄弱等问题,必须坚持以市场为导向,打造多样化的产品体系,重现营销活动和加强品牌化经营。

There are abundent folk culture resource in middle and west area. It has special and important significence of acceleration the development of folk culture industry. According to current problems of low level of market, low level of operation market, sick conscienceness of brand, we must insiste on taking the market as the guide, make various production system, pay attention to operation activity, improve brand operation.