天津市旅游产品国际化及其营销对策

The Internationalization and Marketing Strategy of Tianjin Tourism Products

目前,国家把加快推进天津滨海新区开发纳入总体发展战略,并为其发展提供了难得的历史性机遇。天津应实施旅游产品国际化战略,在激烈的竞争中走出一条独特的国际化道路,培育契合世界趋势的旅游产品品牌,满足境外游客多样化的需求,营造国际化氛围,建设适合国际旅游者习惯的消费娱乐场所,完善国际化的综合配套服务设施与基础设施建设,提高符合国际化要求的服务水准,以吸引更多国际旅游者。

Presently, our government brought the development of the New Coastal Region of Tianjin into general developing strategy and provided perfect historical opportunity. Hence, Tianjin should take the internationalizing strategy of tourism products, develop a special way in fierce competition, build the brands of tourism products in conformity with world trend, meet various needs of tourists abroad, create international phenomenon, build entertainment places in accordance with the customs of international tourists, perfect comprehensive service facilities and infrastructure, increase service standards, and attract more international tourists.