谈编辑工作中的营销意识

On the Marketing Consciousness of Editing

新世纪的编辑应增强市场意识,将营销观念引入到编辑工作中,积极建构自己的营销生活。本文就如何将营销观念贯穿于出版各流程中,使上游编辑工作贴近下游行销展开论述。编辑应具有市场意识、品牌意识、全程策划意识、宣传与促销意识,将编辑与营销紧紧地嵌合在一起,从理论上、实践上完成选题策划与营销策划的一体化,实现社会效益、经济效益双效俱佳的出版目标。

The editing in new century should enhance the marketing consciousness by introducing it into editing and constrcut a marketing lifestyle. This article dicusses with how to draw marketing consciousness into publishing process, and make the uper of editing meet the need to the lower saling. The editor should have the consciousness of marketing, brand, full - length planning, advertising, and promoting sales. The editor should make editing meet the demands of marketing. And the planning integration of books topics and marketing could be accomplished theoretically and practically. The goal of mutual benefit could be achieved both socially and ecomically.