危机事件中的科学传播——基于“SARS”与“禽流感”疫情的研究

Science communication in critical incident the"SARS"and"Avian Influenza"epidemic approach

科学传播的内容不仅包括科学知识,而且包括外行知识。科学知识与外行知识都是所谓的地方性知识。科学传播的过程实际上是科学知识与外行知识通过彼此竞争,相互融合,从一种地方性知识转变为另一种地方性知识的过程。科学家与大众传媒必须在科学知识的真实性与科学传播的时效性之间寻求一种"必要的张力"。

This paper discusses the science communication in critical incident on the basis of ＂SARS＂ and ＂Avian Influenza＂ epidemic. We point out that the content of science communication does not only include scientific knowledge, but also include lay knowledge. Scientific knowledge and lay knowledge are both local knowledge. As a matter of fact, the process of science communication is scientific knowledge and lay knowledge changed from a species of local knowledge to another through competing and introjecting. Scientists and mass media must seek ＂the essential tension＂ between the authenticity of scientific knowledge and timeliness of science communication.