企业形象与市场营销

Corporate Image and Marketing

分析了企业形象和市场营销的涵义，指出企业形象是现代企业竞争的核心，市场营销又是企业形象战略的重要组成部分，因此在企业形象设计中应重视提高营销技巧，建立完美的企业形象．

Having analyzed the implication of corporate image and marketing,the article points out that CI is core of enterprise competition,and marketing is an important part of CI strategy.Therefore in CIS,enterprise should pay attention to improve skills of marketing and set up perfect corporate image.