认识最新一代管理——企业形象管理

Learning the Best Management——the Management of Corporate Identity

企业形象管理是企业管理发展的新阶段，称为第五代管理．本文根据国内在该领域里的研究成果，对企业形象管理的概念、主要内容、目前建立的共识作一扼要介绍．

The management of corporate identity, a new stage of development of business management, is known as the fifth geeration of management. Based on the research results in this field in China, this paper briefly intruduce the concept of the management of corporate identity, its main contents and general charactors set up now.