导入 CIS 的原则

An Introduction to the Principles of CIS

ＣＩＳ作为塑造企业形象的重要工具越来越多地受到企业界青睐，ＣＩＳ热浪在中国方兴未艾．本文通过分析探讨，明确地提出了企业导入ＣＩＳ应坚持的五大原则：系统性原则、一致性原则、独特性原则、诚信原则、长期性原则．

It is more and more often in good graces of basiness circle that CIS(Corporate Indentity System) can seroe as an impordtant enterprise-image moulding tool.In China, the hot wave of CIS is just unfolding.By analyzing and exporation, the author proposes five principles to which enterprises should cling when they introduce CIS.The principles are systematic principle, consistent principle, characteristic principle, honest and credit principle, and protracted nature principle. [