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试论农产品营销中的行为模式 被引量:6

Study on Behavior Mode in Agricultural Product Marketing
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摘要 商场如战场,要想在诡秘莫测,行情跌宕起伏的市场竞争中站稳脚跟,就必须搞清楚谁、在什么时间、什么地方、买了什么?掏了多少钱?原因是什么?只有这样才能把握市场脉络,了解消费者的需求,最终锁定目标客户,对症施策,灵活应用营销手段,做到"按需生产","按需经营",以求产销两旺。 The business world is just a battlefield.If you want to get a firm foothold in market competition,which is changeable, ups and downs, you must make clear who and where to buy?What are they?How much money paid? What is the reason?Only then can grasp the sequence of ideas of the market, understand the needs of consumers, targeted customers, suit the remedy to the case. Flexible application of marketing means, to "on demand production", "on demand business" so that production and sales can boom.
作者 陈昌 杨永春
出处 《内蒙古农业科技》 2008年第3期16-17,共2页 Inner Mongolia Agricultural Science and Technology
关键词 农产品营销 行为模式 Sales of agricultural products Behavior mode
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