摘要
论述了顾客忠诚在企业经营战略中的重要地位,并对顾客忠诚度进行了评定及掌握顾客忠诚是关系到企业的生存和发展。
The paper discusses the important position of customer＇s loyalty in the management strategy of an enterprise,evaluates the customer＇s loyalty and realizes that the customer＇s loyalty has relation to the enterprise existence and development.
出处
《有色冶金设计与研究》
2008年第3期51-53,共3页
Nonferrous Metals Engineering & Research
关键词
顾客忠诚
价值构成
内涵
customer＇s loyalty
value composition
connotation
