论注意力经济时代下CBA联赛的应对之策

Research on CBA league's Countermeasures in an Era of Attention Economy

注意力经济时代已经来临,采用文献资料法、现场观摩法、逻辑分析法等研究方法从注意力经济的角度分析CBA联赛,提出新的营销与发展对策。

The era of Attention Economy as a new word is coming.In this paper,by the methods of having an informal discussion,looking up literture and materials,method of inspection,we try to provide new development of exploration and countermeasures for Chinese Basketball Association.