经营文化力：职业院校可持续发展新战略

On the cultural force as a strategy for the sustainable development of vocational colleges

职业院校文化力是职业学校在长期的办学过程中学校文化发展和文化积累所形成的现实力量。目前存在着科研文化力重理论轻实践,符号文化力重共性轻个性,语言文化力重普教轻职教,价值文化力重技术轻人文,制度文化力重人伦轻人性,产品文化力重成器轻成人的问题。职业院校文化力经营应当设计个性独特的符号,提炼特色鲜明的语言,确定引领方向的价值观,制定和谐发展的规范,创造文明的特色"产品"。

The cultural force of a vocational college is the long-term accumulated strength inthe running of a school. It is discovered that the research cultural force outdoes theoretical force, semiotic force outdoes individual force, conventional force outdoes the vocational force, value outdoes humanity, ethic outdoes humanity, and school-aged students outdo adult learners. So the paper proposes measures taken to improve the cultural forces in vocational colleges.