河北省高校体育竞赛表演市场现状分析及发展对策

A strategic approach to marketing of the athletic contest performance in universities in Hebei

运用文献资料法、调查法、数理统计法、逻辑分析法等对河北省高校体育竞赛表演市场的现状进行了调查分析,找出了其存在的问题同时提出了发展对策,为促进我省高校体育竞赛表演市场的发展提供可借鉴的依据。

A survey is conducted on the marketing of the athletic contests performance in universities in Hebei. The documentation, investigation, mathematic and statistic methods are adopted. The paper puts forward the corresponding measures to existing problems for the healthy development of the sports performance market in Hebei province.