新环境下企业经营中的贴牌战略初探

Probe into the OEM (Original Equipment Manufacture)Strategy in the Enterprise Management under the New Environment

分析了企业采用0EM(original equipment manufacture)经营方式的背景,阐述了企业OEM的运作优势,提出企业采用贴牌战略的建议。

This paper analyzes the background of enterprise＇s OEM management mode, expounds the superiority of enterprise in carrying out the OEM strategy, and advances some suggestions on adopting the OEM strategy in enterprise.