影响湖南省体育中介市场发展的相关因素分析

Analysis on Factors Affecting the Present Sports Intermediary Market of Hunan Province

本课题主要采用文献资料法、专家调查法、逻辑分析等方法,拟从湖南省的经济与居民消费水平、体育产业与体育市场、中介市场、体育管理体制、地方政府等五大方面因素,对湖南省体育中介市场发展产生的影响进行研究,结果表明:湖南省体育管理体制存在着与市场经济不相适宜之处,体育产业的市场化程度不高,造成体育中介市场发展的局限性;经济的迅速发展,消费意识、结构的升级带来体育消费需求的增长,增大了体育中介的经纪空间;社会中介机构的规范、市场中介机构的壮大为体育中介活动的开展提供了有利条件;政府对体育中介市场发展起着推动和制约双重作用。

With the methods of documentary, investigation and logical analysis, from Hunan Province＇s economy and the inhabitant consumption level, the sports industry and the sports market, the intermediary market, the sports management system, the local authority and so on, the article analyzed the five aspects how to effect the current Hunan province sports intermediary market development. The results show as follows： The Hunan sports management system did not adapted the market economy to develop, the development degree of the sports industry marketability is not high, which caused to the sports intermediary market development limited; That are the economical rapid development, expends consciousness and the structure promotion brings the sports expense demand the growth, caused to the sports intermediary broker space be increased; The standard of social facilitating agency and the strength of market facilitating agency provided the advantage for the sports intermediary activity development; Government had the dual function of impetus and restriction for sports intermediary market development.