基于产业价值链的创意产业集聚分析

Analysis on Agglomeration of Creative Industry in Terms of Industrial Value Chain

本文从产业价值链的角度对创意产业集聚进行了深入分析,认为创意阶层和创意企业是创意产业集聚的重要前提,全球化销售是创意产业集聚实现其利润目标和保持其竞争优势的基本条件,消费者情感和审美体验是创意产业集聚的发展方向。因而,只有实现价值链上的产业集聚,创意产业集聚才会真正地实现。

This paper makes a thorough analysis of industrial agglomeration in terms of industrial value chain, contending that the creative class and creative enterprises are an important prerequisite for the agglomeration of creative industries, that globalized sales are the basic Condition for the agglomeration of creative industries to realize its profit goal and to maintain its competitive edge, and that the direction of development of the agglomeration of creative industries is based on consumer sentiment and aesthetic experiences. Therefore, the agglomeration of creative industries is realized only when the industrial agglomeration in value chain is realized.