走出囚徒困境与供应链合作双赢之路

On Breaking out Convicts Puzzledom and Cooperative Load of Supply Chain

由于个体理性差异及竞争性因素的客观存在,供应链管理及运作面临诸多问题。文章在建立供应链的合作博弈模型的基础上,分析了不同收益结构供应链的合作博弈问题及合作的可能性,最后总结了供应链企业冲破合作困境,步入合作双赢之路的若干策略,并且指出,如果供应链及相关各方建立完善而积极有效的激励与约束机制,制定具有强执行力的契约,实施Pareto优化和着眼于未来,从战略的大局考虑,那么供应链企业必将走出囚徒困境,步入合作双赢之路,供应链的战略合作伙伴关系将趋于建立和稳定。

There are a good many problems in SCM and its operation process owing to individual logos of enterprises in supply chain and competitive elements. Cooperating game problems and its possibilities in supply chains with vary incomes configuration are discussed after cooperating game model of supply chain established, and some tactics are put forward to break out cooperating puzzledom, and to step in cooperative road. This paper believes that if some positive and effective measure be drawn up for inspiring and restricting its members, some highly executable deed be set down, Pareto optimization be implemented and the strategic problems be considered in supply chain, then the members of supply chain will be ready to cooperate each other, strategic cooperation partner relationship will be established and developed, SCM will be effectively implemented, supply chain and its members will step in cooperative road and win in contest.