商务语言的表达和翻译应遵循三“C”原则

3"C" Principles of Business Language in Expression and Translation

商务语言必须符合商界特点和商业道德,其表达和翻译均必须遵循3"C"的原则,即清楚,简洁和礼貌的原则。对此,本文既从理论上进行了阐释,又做了大量的例证分析。

As per business properties and ethics, business language must comply with the 3 “C” principles： clearness, conciseness, courtesy. This paper gives an illustration on 3 “C” principles in terms of theory and exemplification respectively.